clips: Coville

Allow me to introduce myself. Thanks for looking into Freak Traction owned by (myself) Matt Kechele. I started Freak Traction for the simple reason I wanted to offer something different and try to make some contributions to furthering the progression of Surfing and Traction. Lets be honest, traction has allowed surfers to take their approach to new levels and heights. Surfers have a extra confidence level with a nice sticky traction pad (arch if you prefer) and a solid kick tail to give better leverage through big power gouges or aerial approaches. I have been around since the inception of the first traction tail pads. Some would agree that myself and good friend Jeff Klugel touted the idea of a tail pad with a kick tail like a skateboard. Now I’m giving up my age. In those days I was just starting to experiment with the idea of taking a skateboarding approach to my surfing and busting airs regarded as possibly the first with a repertoire of Aerial Tricks. I was instrumental in the Start up of Xtrak traction this was a quest knowing that there has to be a better way to make Traction. The first goal was to produce a Pad that actually stays on the board without peeling up in the middle of your session. At this time all the other traction was either slick, hard, and would start peeling up at the kick tail. (Very aggravating) Next was to offer something extra. Kurt Wilson and brother Jim, Owners of Xtrak are genius at inventing and developing. The big break throughs in traction product developments came with the idea of embossing extra textures on the surface for a better stickier feel. I landed myself a great job Xtrak quickly became the new Standard I managed national sales and advertising concepts along with building a excellent surf team.

After 12 years I was given the opportunity to start my own product. Freak was a long time name (in the back of my mind) that has developed to describe a surfer with a exceptionally natural gifted ability to do things on a surfboard that are nothing short of awe inspiring. This is to be the name of my new endeavor and my goal is to build a team represents that name well!

The Posi –Grip idea came as a challenge to offer something unique and it worked in my favor as an ultra light weight and thinner feeling pad. The response has been great and word has it the Posi- Grip thinner feeling works real well for winter surfing with Booties on as well! Freak started in 8 different Styles and the goals remain the same to push the boundaries for better products. Give a Freak Pad a go and see the difference in quality, weight and durability! Hopefully you can discover that you yourself are a FREAK, too!